blog_entrepreneurs

Three lessons on how foreign entrepreneurs succeed in the U.S.

23 June 2019

As a land of opportunities, the United States has always been a magnet for entrepreneurs. To get a step closer to their dream, ambitious startup founders from around…

Why international startups sell cheap in the U.S.?

6 February 2019

Recently a conversation with one international startup founder left me feeling puzzled. He’s been running his business for almost seven years, raised investment of around $10 million, and…

Blockchain art: Rare Pepes’ meteoric rise challenges long-established notions

15 November 2018

New York City artist Louis Parker is one of the leading forces behind The Rare Pepe Blockchain Project, the first decentralized manifestation of blockchain-secured art by harnessing both…

New market: Augmented reality is about to transform your child’s life

10 August 2018

New AR toys are hitting the market, blurring the lines between the real and digital worlds. They will be more immersive, educational and creative, and this is an…

Dawn of the Planet of Post-Millennials: A Guide to Reaching Generation Z

2 May 2018

Marketing experts are now taking a serious look at Generation Z, those born after 1995. According to statistics, they will account for 40% of all U.S. consumers by…

Art and AI: what place for human artists in a future dominated by artificial intelligence?

27 January 2018

Should algorithmic machines some day have their own pavilion at the Venice Biennale? Two years ago that would have been a ridiculous and bizarre question. Today, however, if…

Five Ways Blockchain Is Bringing Mixed Reality Into Our Lives

28 December 2017

Recently experts in mixed reality and blockchain got together in New York to discuss the future of merging technologies at the BlockchainMix conference. The event was organized by…

How to do a successful PR campaign for an ICO

16 November 2017

“I am planning to raise $20 million in an ICO. Our product is great and we are launching in a few weeks time. Could you help us with…

Talk to “Her”: how voice-controlled gadgets are shaping our future

23 August 2017

Stas Tushinskiy, CEO of Instreamatic and a client of our agency, prepared an opinion piece that was published in Forbes magazine. Here are the key points of his article….

Why do startups need global PR?

13 July 2017

In our mobile and rapidly changing world global PR is not something that only huge and rich corporations can do. In fact, startups need it more than ever….